Privacy Policy
Last Updated: May 2025
1. Introduction
Lily AI ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service. Please read this Privacy Policy carefully. By accessing or using our service, you acknowledge that you have read and understand this Privacy Policy.
2. Information We Collect
2.1. Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Register for an account
- Subscribe to our service
- Request assistance or support
- Participate in promotions or surveys
- Communicate with us
Personal information may include:
- Name
- Email address
- Educational institution
- Payment information
- User content (such as research topics and prompts)
2.2. Automatically Collected Information
We automatically collect certain information when you visit, use or navigate our service. This information does not reveal your specific identity but may include:
- Device and usage information
- IP address
- Browser and device characteristics
- Operating system
- Language preferences
- Referring URLs
- Access times and dates
3. How We Use Your Information
We use the information we collect or receive to:
- Provide, maintain, and improve our service
- Process your subscription and payments
- Respond to your inquiries and provide customer support
- Send administrative information, updates, and notifications
- Send marketing and promotional communications (with your consent)
- Personalise your experience
- Protect our service and users from fraud, abuse, and unauthorised access
- Monitor and analyse usage and trends
- Comply with legal obligations
4. How We Share Your Information
We may share your information in the following situations:
4.1. Service Providers
We may share your information with third-party vendors, service providers, and other third parties who perform services for us or on our behalf, such as payment processing, data analysis, email delivery, hosting, and customer service.
4.2. Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
4.3. Business Transfers
We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
5. Data Retention
We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
5.1. Account Deletion
When you delete your account, we take the following steps:
- We deactivate your account and you will no longer be able to log in
- We anonymise your personal information (name, email, etc.)
- We cancel any active subscriptions
5.2. Data Retention After Account Deletion
For legal, security, and fraud prevention purposes, we retain certain anonymised data for a limited period after account deletion:
- Research Papers and Content: We retain research papers and content in anonymised form for up to 24 months for legal compliance, fraud prevention, and service improvement purposes.
- Usage Records: We retain anonymised usage records for up to 24 months for security monitoring and fraud prevention.
- Payment Records: We retain payment records as required by financial regulations (typically 7 years) but in a form that cannot be linked to your personal identity.
This retention is necessary to:
- Comply with legal obligations
- Prevent fraud and abuse
- Resolve disputes
- Address technical issues
- Respond to legal requests from authorities
6. Security
We implement appropriate technical and organisational measures to protect the security of your personal information. However, please be aware that no security system is impenetrable, and we cannot guarantee the absolute security of your information.
7. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, including:
- Right to access personal information we hold about you
- Right to request correction of inaccurate information
- Right to request deletion of your information
- Right to object to or restrict processing of your information
- Right to data portability
- Right to withdraw consent
7.1. Right to Erasure (Right to be Forgotten)
You have the right to request the deletion of your personal data. However, this right is not absolute and may be limited by:
- Legal obligations that require us to retain certain data
- Legitimate interests such as fraud prevention and security
- The establishment, exercise, or defense of legal claims
When you exercise your right to erasure, we will anonymise your personal information rather than completely deleting all data, as explained in our Data Retention policy. This approach balances your privacy rights with our legal obligations.
To exercise these rights, please contact us using the details provided in the "Contact Us" section.
8. Cookies and Similar Technologies
We use cookies and similar tracking technologies to collect and store information about your interactions with our service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of our service may not function properly without cookies.
9. Children's Privacy
Our service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.
10. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.
11. Contact Us
If you have questions or comments about this Privacy Policy or our practices, please contact us at:
Email: privacy@lilyai.uk
For more contact options, please visit our Contact Page.